A Logo to Grow With
Often clients come to me confused and frustrated with either the beginning of a new company or trying to breathe life back into one that has been left to die. What usually happens is they are so focused on this end product and haven’t articulated the steps that will get them to that goal. Without having an action plan for your company, you miss the mark and end up making a logo based on what you want to be, and not what you are.
For example, one of the first logos I created for a client was for a non-profit organization to help kids in Africa. She was so focused on this end result of a happy and thriving orphanage that her logo would have been better for the actual orphanage logo. She missed the mark that the logo should have been very professional looking to attract potential high end investors and to create a feeling of strong foundation. Handwritten fonts and pastel colors were just not working for this logo. She was very happy with the logo and as a designer, thats what my goal is – for the client to walk away with a logo they love, not that I love.
Anyway, back to the point. Be careful of what you ask for in your logo and what details you use to describe your company. Sure its great to dream of the big office you want, or the home office, or all the traveling and financial freedom – but what is your business really focused on now? Are you a small real estate agency that is focusing on first time home buyers and sellers in a low-budget neighboorhood? Then your logo shouldn’t look anything like your dream to sell multi-million dollar estates on the countryside someday. Think realistically, I’ll think creatively, and together we’ll develop a logo that can grow with you.
Tags: brainstorming, branding, logos, Start-up
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